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Our Role

Media Relations

- Identifying, developing and maintaining contacts with relevant print, online  and electronic media
- Providing media counsel on a proactive and relevant basis
- Arranging press conferences
- Issuing pan-India multi-lingual press releases on corporate and product developments from across our network office
- Organising interviews and features with relevant media on pre-decided subjects
- Conducting specialised media-training workshops for spokespersons

 

Developing Communication Collateral

- Company backgrounder
- Newsletters
- Spokespersons profile
- Brand / Product profiles
- Press releases & information notes
- Guest articles
- AGM speeches
- Media invites
- Media pitch notes
- Briefing documents incorporating expected Q&As and talking points  for media


Media Monitoring Services

- Daily coverage reporting on the Brand, Competition and Industry
- Monthly ‘share of voice’ analysis
- Monthly ‘media genre reach’ analysis
- Comparative analysis of coverage spanning different parameters - Corporate stories, Marketing & Brand stories etc 


Identify & coordinate with specialized agencies for:

- Design & printing of press folders, product brochures, catalogues, Company newsletters etc.
- Event management for seminars & conferences, road shows, exhibition, fairs and other BTL promotions.

 

Contact

1207, Twelfth Floor

GD ITL Tower, B-08

Netaji Subhash Place

New Delhi 110034

ADISH[at]PRGENES[dot]COM

AESHNA[dot]MAKKAR[at]PRGENES[dot]COM